Part of the patter involves spinning the slots and giving away the winnings to those watching. All of this is happening from the Shuffle office in Australia, where the service is supposed to be banned. On a recent week, the jackpot was around $3.8 million — a sign of the casino’s growing popularity. Shuffle is accepting around $2 billion worth of deposits each month, according to analytics service Tanzanite. When not participating in special events, the casino’s affiliated streamers broadcast themselves gambling emilysuzanneharris.com from their bedrooms and, in some cases, purpose-built studios.
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- It is all part of an online game show run by Shuffle — an Australian-run online casino that is banned in its own backyard.
- Some regularly complain that they can not afford to pay rent and beg their audience for more money to gamble with.
- In private messages seen by the ABC, she told co-founder Dummett all sorts of things about herself, including her location in Nebraska, while she was gambling on the platform and referring users to it.
- When asked about this practice, Australia’s media regulator, ACMA, said it knew of the company but was not aware of its affiliates using its products in Australia.
- As affiliates of the casino, these streamers are entitled to a cut of the money lost by players they have referred to Shuffle.
Most Friday afternoons, Haque is at Shuffle headquarters in Melbourne’s CBD, hosting the company’s weekly lottery. “They might have 9,000 followers,” Haque explained in a rare podcast appearance with gambling investor Tom Waterhouse, “but they’re highly engaging in the community”. Some regularly complain that they can not afford to pay rent and beg their audience for more money to gamble with.
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Mark R Johnson, a gaming culture researcher at the University of Sydney, has watched dozens of hours of gambling live streams across various online casinos. Under Australian law, online casinos are required to block Australian users from accessing their services. Properly regulated casinos — both online and offline — are covered by strict anti-money laundering laws, requiring them to “know your customer” when funds are transferred in and out of their accounts. This puts Shuffle among the top five “crypto casinos” globally, just two years after its launch. The largest, Stake, processes roughly as many bets as Ladbrokes’ global parent company Entain. It is all part of an online game show run by Shuffle — an Australian-run online casino that is banned in its own backyard.
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The committee recommended blocking transactions to illegal gambling operators, and “stronger sanctions for companies and known individuals who profit from illegal gambling”. In a public forum post, Dummett claimed the affiliate had used multiple forged ID documents and was therefore banned on the site. There is no suggestion that Shuffle knew about this affiliate’s alleged criminality while he was partnered with the casino. Before his alleged crimes came to light, he was a well-known Shuffle affiliate who often exchanged friendly banter with Shuffle’s staff on social media, including co-founder Noah Dummett.
A casino could be operated out of Australia, serve Japanese customers and hold a Curaçao gaming licence — not to mention the streamers promoting them from other parts of the globe. On the live stream, Haque interacts with viewers in the chat room, wiling away the time until the lottery is to be drawn. Many streamers demonstrate signs of disordered thinking around gambling, says Dr Johnson, as do the viewers commenting in their live chatrooms. And yet key executives at Shuffle are gambling on the company’s own live broadcasts, plainly located in Australia as they do so. It also called for better collaboration with overseas regulators, especially in places like Curaçao where illegal sites proliferate.
Shuffle is registered at an unassuming house on a gravel road in the capital of Willemstad, an address it shares with at least one other well-known online casino. Since 2020, businesses in Curaçao pay no tax on income derived from overseas customers — for an online casino, that is almost all of it. As affiliates of the casino, these streamers are entitled to a cut of the money lost by players they have referred to Shuffle. In private messages seen by the ABC, she told co-founder Dummett all sorts of things about herself, including her location in Nebraska, while she was gambling on the platform and referring users to it. When asked about this practice, Australia’s media regulator, ACMA, said it knew of the company but was not aware of its affiliates using its products in Australia.